Overview
For the past 7 years, I’ve written for major entertainment partners, nationwide brands, and local nonprofits. I like to consider myself a “copywriting chameleon” – a highly adaptive writer that can mirror the voices of A-list celebrities, infuse personality into brand POVs, and create meaningful, engaging stories that linger in the minds of audiences – beyond a reflexive scroll. As a Creative Director, I lead teams with compassion, curiosity, and strategic-based insight, and find joy in all things human.
Clientele In A Nutshell
A few of the clients I’ve had the pleasure of working with over the years.
Services I’m Known For
CONCEPTING AND IDEATION
COMMERCIAL + VIDEO SCRIPTS
SOCIAL MEDIA POSTS
TAGLINES
WEB COPY
B2B + B2C COPY
PITCH DECKS
NEWSLETTERS
BRAND MANIFESTOS
TONE + VOICE DEVELOPMENT
OOH + DOOH
EXPERIENTIAL + STUNT ACTIVATIONS
KEY ART TAGLINES
TRAILERS + ENTERTAINMENT
ORIGINAL CONTENT
EMAIL CAMPAIGNS
ANNUAL APPEAL LETTERS
ONLINE ADS
PRODUCT COPY
MENU ITEMS + DESCRIPTIONS
DIGITAL SERIES
RADIO ADS
CASE STUDIES
BLOG POSTS
The Work Speaks For Itself…
HGTV
30th Anniversary Brand Campaign
Role: Lead Copywriter, Creative Director
Agency: Mocean LA
Copywriting Services: Video + Content Scripting, Taglines, Creative Development, Creative Direction, Production, Casting, Art Direction
Roles + Responsibilities
SCRIPT: Served as Writer of the script while crafting a strategic story that balanced emotion, authenticity and brand pathos in each vignette.
PREP: Casted 12 roles from a pool of 250+ actors, keeping connectivity top of mind to provide fluid transitions between each decade.
LOCATION: Scouted physical locations across LA to find the perfect set, allowing for feasibility of production and consistency of creative vision.
STYLING: Spent weeks researching and building a collection of visual references to guide the progression of the home’s interior design and cast wardrobe, following trends spanning from 1995-2025 to retain accurate narrative timelines.
PRODUCTION: Served as Creative Director and BTS photographer on set, guiding the crew with production oversight on our cinematic approach while attending to client needs and requests.
POST: Guided editorial, design, and finishing teams in post production, aligning a specialized creative approach with client feedback.
Did Someone Say Press?
Go on… Give it a gander! (LINK TO ADAGE ARTICLE)
“Spanning over three decades—the same timeline as HGTV’s existence—viewers are able to picture themselves within each room and meaningful vignette, proving that every home is unique but the emotional attachment to its importance is universal.”
North Italia
Restaurant Chain
Role: Lead Copywriter
Agency: Mocean LA
Copywriting Services: Video + Content Scripting, Taglines, Product Copy, OOH, DOOH, Social (Paid + Organic), Menu Descriptions, A-Frames, Newsletters, Brand Tone + Voice, Activations + Experiential, Web Copy
ACM Awards
Brand Manifesto + Promo
Role: Lead Copywriter, ACD
Agency: Mocean LA
Copywriting Services: Video + Content Scripting, Taglines, Paper Cuts, Production Prep, Visual Ideation
Rock The Block
Season 6 Promo
Role: Lead Copywriter, Creative Director
Agency: Mocean LA
Copywriting Services: Video + Content Scripting, Taglines, Paper Cuts, Production Prep, Visual Ideation
Wild Sage
Brand Manifesto
Role: Lead Copywriter
Agency: Mocean LA
Copywriting Services: Video + Content Scripting, Taglines
Habitat For Humanity
Annual Campaigns
Role: Lead Copywriter
Agency: Echo Media Now
Copywriting Services: Email Copywriting, Web Copy, Social Copy, Annual Appeals, Newsletters, OOH, DOOH, Video Scripting, Product Copy
The Cheesecake Factory
Social Campaigns
Role: Copywriter
Agency: Mocean
Copywriting Services: Email Copywriting, Social Copy, Video and Concept Scripting
Additional Writing Samples
America: The Game Show | NETFLIX
Digital Series + Original Content
+ Stunt / Experiential
Awakening | WYNN LAS VEGAS
Broadcast + Digital + Social
+ Original Content
Mosaic Youth Theater of Detroit
Email + OOH + Newsletters + Social
+ Web Copy + Annual Appeal Letters
Oh. What. Fun. Holiday How-To’s | AMAZON PRIME
Digital Series + Original Content + Social
+ Brand Partnership + Broadcast + Video Scripting
The Librarians: The Next Chapter | TNT
Broadcast + Digital + Social
+ Original Content
Pa’Lante | HBO MAX
Broadcast + Video Script + Digital + Social
Epic Buddies | EPIC 4 KIDS
Digital Series + Original Content
+ Video Scripting + Social
Karate Kid Legends | SONY PICTURES
Broadcast + Digital + Social
+ Original Content
Netflix N Chills | NETFLIX
Video Scripting + Digital + Social
+ Original Content + Promo
So… Shall we work together?
Hell to the yes.
(And you can quote me on that!)